analysis of social change effects on the pattern of rural housing(case study: binalood county(

purpose: in recent years, rural housing has gone through huge changes. this paper will attempt to investigate the effect of social changes in the lives of villagers on rural housing patterns. methodology: this study is an applied research and it used descriptive - analytic method for analysis, the major part of data collection was based on field studies and sampling (cochran). the population from which the participants were selected for this study included 232 households. finding: findings according to the results of pearson correlation tests indicated that there existed a significant and fairly strong relation (0.427) between social change index and rural housing pattern. the social changes indicator would determine 35.4% of the variability in rural housing pattern. prevalence of consumerism tendency solely would justify 42.7% changes in rural housing pattern. in route analysis, this index had the greatest impact on the factors of housing quality and architectural plans with the coefficients of 0.45 and 0.42. in spatial distribution, there is a direct correlation between social changes and rural housing pattern in six villages. research limitation: one of the main challenges in this study is to access the information of rural housing pattern. practical implications: regarding the findings, strategies such as paying attention to interaction and social solidarity of rural inhabitants in construction, relying on local and ethnic culture in the region, reducing dependence of cities in rural housing, and so on, have been proposed. original/value: the importance of this research is to recognize the impacts of changes on rural housing pattern due to technology invasion and the influence of urban culture, so that actions could be done to control this process and retain the traditional architectural pattern which suits the needs of contemporary life.